Measuring Impact and Iterating
Choose one primary outcome for each initiative and a small set of counter-metrics to guard against unintended consequences. For example, increase conversion while monitoring margin and customer satisfaction. Balanced measurement protects the business and builds durable confidence in data-driven choices.
Measuring Impact and Iterating
Where possible, use controlled experiments or staggered rollouts to isolate causal impact. When experimentation is not feasible, apply careful matching and sensitivity checks. Document assumptions, share results openly, and invite critique so your methods improve along with your outcomes.
